From product definition to market validation, each project requires a tailored approach. Empathy is the critical ingredient of great product design. Our first step is to understand user demographics, goals and challenges that they are facing. From there, we build user personas, scenarios and experience maps. This enables us to start an unbiased design process, which results in truly user centered product design.
Design Process
A simple, transparent process moves us forward to our goals. Great communication within the team, results in a well-communicated product.
Key steps in the process:
• Wireframes - for building structure
• Moodboards - to agree on the UI style
• UI design - from low to high-fidelity mockups.
In addition, prototypes give us the ability to refine a design with micro-interactions. We can get a real look & feel before building a product. Test are performed after each implementation. We analyze data and apply it in the next iteration.
Communication
- the Essence
of a Great Design
The design revolves around communication. As a designer, my role is to form captivating and frictionless communication between our product or the service and end users. Great design communicates credibility and professionalism. Our communication starts here 👇